AI Insights · Timothy · July 2023
Top 5 Beauty Retail iOS Apps in Russia for Q2 2023
In Q2 2023, the top beauty retail apps on iOS in Russia saw varying trends in downloads and active users, with ИЛЬ ДЕ БОТЭ косметика и духи leading in both metrics.
During the second quarter of 2023, the top beauty retail applications on iOS in Russia showcased diverse performance trends in terms of downloads and active user engagement. Here is an overview of the top 5 apps:
ИЛЬ ДЕ БОТЭ косметика и духи from ILE DE BEAUTE, AO saw significant activity in weekly downloads and active users. Downloads peaked at 36.5K in the week of May 1 and maintained an average of around 6K in other weeks. Active users followed a similar pattern, with a notable rise to 50.6K in early May, before stabilizing around 28K by the end of June.
Notino: profumi e cosmetici experienced modest weekly download numbers, fluctuating between 65 and 122. Active users showed a steady decrease from 861 in late March to 651 by the end of June.
Nykaa Fashion - Shopping App had relatively low download activity, with the highest being 47 in early May. Active users peaked at 57 in the same period and generally ranged between 10 and 53 throughout the quarter.
Nykaa – Makeup/Beauty Shopping displayed a gradual increase in downloads towards the end of the quarter, reaching 31 in the last week of June. Active users saw a slight increase from 56 in early June to 84 by the end of the month.
IPSY: Personalized Beauty showed minimal download activity with no significant spikes. Active users remained relatively stable, averaging around 70 throughout the quarter.
These insights are derived from Sensor Tower's data. For more detailed analysis and information, visit Sensor Tower.
